Art Director | Creative Direction Bold, intuitive, and directional work shaping brand narratives through strategy, storytelling, and design.
Print issue: Vogue Scandinavia I A fashion story blending Norwegian wool heritage with high-end international design. Featuring Anna of the North in a visual love letter to Oslo.
Print cover: Vogue Thailand I For this story, we wanted to explore the idea of time — what it means to step away, to find peace, and to reconnect with yourself. With moody tones, soft light, and quiet movement, the shoot evokes a slower rhythm of life and the beauty in simply being present.
NYFW Times Sq Campaign: RAISEfashion x Fluency
Indulge Accordingly I E.luntz launch campaign
Digital cover: Lizzy Caplan for Numero Netherlands
Unexpected red for Schön! with Eduarda Bretas
Digital cover: Grace VanderWaal for Numéro Netherlands
Catch your Attention I E.Luntz campaign
Juliette Labelle for E.Luntz
Dora Maar I For four years, I was part of building and running Dora Maar, a luxury fashion marketplace, where I served as Head of Creative and helped scale the business from the ground up. I led the creative department through a period of rapid growth, driving over 200% year-over-year revenue increase. Dora Maar collaborated with brands such as Markarian, 3.1 Phillip Lim, Rodarte, Gauchere, and more. Dora Maar collaborated with brands such as Markarian, 3.1 Phillip Lim, Rodarte, Gauchere, and more.
At Dora Maar, we reimagined what a luxury resale experience could be —launching digital storefronts for fashion insiders, stylists, and tastemakers we called Muses. Each week, we introduced two new Muses and unveiled their curated closet, rooted in personal storytelling and the belief that every garment carries a narrative worth telling. Our mission was to showcase the transformative nature of fashion, celebrating not just craft and provenance, but the distinct stories of the people who wore each piece. Dora Maar became a platform for discovery—where style and storytelling met.
Seen in:
Rodarte x Charlese launch campaign
Tradesy (Vestiaire Collective) “Take It From Tradesy” campaign
Kysse Your Story Restylane