Indulge accordingly.

As Creative Director at E.Luntz, I led the brand’s identity and launch strategy from the ground up. This included building the brand book, defining visual language, and shaping the storytelling across all touchpoints—digital, print, and film.

The goal was to introduce E.Luntz as a new voice in fine jewelry: modern yet timeless, conceptual yet deeply personal. We developed a 360° campaign that unfolded across stills, short films, social media, printed lookbooks, and in-store materials—each element designed to express the brand’s central tension: luxury that doesn’t wait for a reason.

The launch concept explored duality—how everyday moments can be heightened through intentional design. Our imagery and videos leaned into contrast: softness and strength, intimacy and opulence, restraint and decadence.

Launched October 2024 in New York City.

Even the smallest moments can be elevated.