I led the creative direction for THE MOMENT, a RAISEfashion x Fluency campaign celebrating emerging designers during New York Fashion Week. The work was showcased across Times Square through five original videos and stills, bringing fashion storytelling into the public sphere.

The concept centered on the idea that:

A designer creates the look.
A muse brings it to life.
But the moment - that’s what they create together.

This activation not only amplified new design talent at the height of NYFW but also connected audiences nationwide, making the collections instantly shoppable.

Digital Campaign, OOH, Social Media Campaign, Print

Photographer & Director: Kyrre Kristoffersen
Creative Director: Inga Odette
Stylist: Brian Solis
Editor: Ben Wulff
Stylist Assistant: Koplah Green-Simon
Makeup: Isabella Nicolay
1st AC: Jade Alexia
Lighting: Eric Bouthiller, Josue Hurst
Production Assistant: Sofia Foppiano
Social Content Producer: Fatima Jimenez

Brands/Designers we worked with: Harbison, Bach Mai, Advisry, House of Aama, Gwen Beloti, Cotte D’Armes, Busayo, Danzy, Diarrablu, Esenshel & Vontelle