For the Fall 2024 campaign, we teamed up with creative Juliette Labelle to explore a more irreverent side of luxury. I led the concept, casting, and production—crafting a story that felt cinematic, playful, and emotionally unpolished in the best way. From shoot direction to digital roll-out, every element was designed to reframe fine jewelry as something lived in, loved, and fully yours.

We believe luxury shouldn't be taken so seriously. Find the reason to celebrate, to put on that nice outfit, to say yes. Bring your jewelry along for the ride. It can handle it.

Digital campaign

Photographer: Kolby Knight

Creative Direction: Inga Odette

Talent: Juliette Labelle

Copywriter: Jennie Mason