Building a Story-Driven

Luxury Marketplace

For four years, I was part of building and running Dora Maar, a luxury fashion marketplace, where I served as Head of Creative and helped scale the business from the ground up. I led the creative department through a period of rapid growth, driving over 200% year-over-year revenue increase.

At Dora Maar, we reimagined what a luxury resale experience could be—launching digital storefronts for fashion insiders, stylists, and tastemakers we called Muses. Each week, we introduced a new Muse and unveiled their curated closet, rooted in personal storytelling and the belief that every garment carries a narrative worth telling. Our mission was to showcase the transformative nature of fashion, celebrating not just craft and provenance, but the distinct stories of the people who wore each piece. Dora Maar became a platform for discovery—where style and storytelling met.

I oversaw all brand and content initiatives, directing a multidisciplinary team across photo, video, design, social media, editorial, PR, and marketing. I honed my leadership style in the process—balancing creative vision with execution, and guiding a nimble team through fast-paced, high-impact projects.

I launched DoMa Canvas, the brand’s editorial platform, and led the rollout of fashion and beauty campaigns, including collaborations with 20 brands such as 3.1 Phillip Lim, Rodarte, and Markarian. From New York Fashion Week activations to immersive events across NYC, I helped position Dora Maar as a fresh, elevated voice in luxury fashion—delivering strong creative and commercial results through thoughtful, idea-driven solutions.